Journal

Ube in India: Why Cafés & Food Brands Are Adding Ube to Their Menus
Ube is making its way into India's café scene. Discover why cafés, restaurants and food brands are exploring ube powder for lattes, desserts, bakery and modern menus. Read more...
Ube Is Having Its Matcha Moment — And India Is Next
From Starbucks spring menus to a 100,000-person festival in Los Angeles, ube has gone global. Here's why India is the next frontier — and why the window is right now. Read more...